JNF-USA

Print Production / Web & Social Media / Advertising / Branding & Identity

Role Assistant Art Director
Creative Director Don Morris
Years 2017-2020
Organization Jewish National Fund

As an assistant art director within JNF’s four-person art department, our tasks included the design of: advertisements, materials for internal use, e-mail blasts, content for both jnf.org and the organization’s social media, flyers, invitations, new visual concepts for multi-platform campaigns and projects, direct mail, B’yachad magazine, organizational books; plus overseeing print production for fundraising events, signage, swag and promotional materials, etc.

The team worked closely with the marketing department and creative director, making sure to apply feedback, follow and brand guidelines, while also striving to innovate, elevate, and evolve the JNF brand. The art department sourced and communicated directly with printers, vendors, freelance photographers, and illustrators.