MG GARUZ
Graphic Design
& Brand Strategy
Hello there! I’m really into...
Brands that make a difference.
.
Heineken Love.Love x US Open Seeding Kit ︎Heineken 0.0
Packaging & Invitation Design
Role Designer
Year 2024
Agency Coffee n’ Clothes Experiential Agency
Year 2024
Agency Coffee n’ Clothes Experiential Agency
For the Love.Love campaign with Heineken 0.0—its zero-alcohol beer—and CNC, I helped design a vibrant seeding kit that doubled as a special invitation to celebrate tennis and the US Open. I was responsible for developing multiple design directions, creating detailed concept mockups, refining production specifications, and finalizing dielines to ensure a polished and cohesive execution.
The centerpiece was a custom round hat box, designed to resemble a tennis ball, with Heineken’s colors and Love.Love branding—a playful nod to tennis scores. Inside, the curated merch included branded socks, a disposable camera, a portable fan, and Heineken 0.0, creating an elevated unboxing experience.
Each seeding kit served as a special hand-delivered invitation to influencers and tennis athletes, featuring an exclusive card attached to a tennis racket. This project was all about blending design, storytelling, and experiential moments to amplify Heineken 0.0’s connection to tennis and the Love.Love spirit.
The centerpiece was a custom round hat box, designed to resemble a tennis ball, with Heineken’s colors and Love.Love branding—a playful nod to tennis scores. Inside, the curated merch included branded socks, a disposable camera, a portable fan, and Heineken 0.0, creating an elevated unboxing experience.
Each seeding kit served as a special hand-delivered invitation to influencers and tennis athletes, featuring an exclusive card attached to a tennis racket. This project was all about blending design, storytelling, and experiential moments to amplify Heineken 0.0’s connection to tennis and the Love.Love spirit.
