MG GARUZ
Graphic Design
& Brand Strategy
Hello there! I’m really into...
Brands that make a difference.
.
Marketing Graduate School Portfolio ︎NYU School of Professional Studies
Research and Testing, Creative Strategy, Marketing, Campaign Planning, Operations Strategy, Analytics Reporting
Role Graduate Student
Years 2023-2025
Degree M.S. in Integrated Marketing with a Concentration in Marketing Analytics
Years 2023-2025
Degree M.S. in Integrated Marketing with a Concentration in Marketing Analytics
I pursued my Master’s in Integrated Marketing at NYU to address a gap I frequently encountered in creative roles: designers are often siloed from the strategic and analytical dimensions of marketing. I wanted a more comprehensive understanding of how marketing functions, from evaluating ideas and allocating resources to interpreting data and measuring performance.
Specializing in Marketing Analytics, I gained a forward-looking perspective on the future of marketing. My studies bridged traditional brand storytelling with the tools and technologies shaping modern marketing, equipping me to contribute beyond the visual layer. This interdisciplinary training sharpened my ability to navigate both creative and quantitative demands in building effective, insight-driven campaigns.
This portfolio presents a selection of work developed during my time at NYU.
Specializing in Marketing Analytics, I gained a forward-looking perspective on the future of marketing. My studies bridged traditional brand storytelling with the tools and technologies shaping modern marketing, equipping me to contribute beyond the visual layer. This interdisciplinary training sharpened my ability to navigate both creative and quantitative demands in building effective, insight-driven campaigns.
This portfolio presents a selection of work developed during my time at NYU.
Research & Testing
This experimental research project explored how artist imagery influences user engagement on Spotify, with a focus on alternative electronic playlists. Using A/B testing and survey methodologies, I analyzed the relationship between visual representation and listener behavior.Creative Strategy & Product Development
Developed as part of a Real World Course: NYU x Translation: UnitedMasters. Go-to-market and growth strategy for emerging Latin artist FloyyMenor. This project combined audience analysis, platform strategy, and product positioning to help build long-term brand equity.Integrated Marketing Plan
Created an integrated marketing strategy for Sharetabl, a startup focused on personalized group dining experiences. The plan covered brand positioning, audience segmentation, paid and organic tactics, and a launch roadmap.Digital Marketing Plan
Rebranded Shake, a newly founded design studio, and developed a digital-first B2B marketing strategy to attract leads and grow visibility. The project included brand repositioning, content strategy, audience personas, channel mix, KPIs, and creative recommendations tailored to early-stage growth.Business Plan
Developed a business and marketing plan for Marimori, a brand turning reclaimed stone into sculptural home goods. The project included market research, brand strategy, launch planning, and financial modeling with a focus on sustainability and design.Campaign Development
Developed a purpose-driven campaign for Pawsitive Companions, a fictitious nonprofit connecting shelter pets with seniors. Deliverables included brand identity, messaging, video and. billboard ad.
Finance for Marketing Decisions
Analyzed marketing investment decisions for LVMH using financial modeling and forecasting. The project focused on budgeting, ROI analysis, and scenario planning for luxury brand initiatives.Operations Strategy
Conducted an operations analysis of Metrograph, a NYC art house cinema, exploring capacity planning, service design, and operational efficiencies. Developed for an Operations and Competitive Strategy course, blending my love of film with strategic modeling.Analytics Reporting
Designed and built an interactive performance dashboard in Looker Studio using real Google Merchandise Store data. The project focused on e-commerce KPIs, data visualization, and actionable insights for marketing performance.
Some of the visuals featured in this portfolio were created for educational purposes as part of coursework at NYU. I do not claim ownership of all imagery used. Several projects were completed in collaboration with classmates.